Consulting

Social Media

Finding a brand's voice

Role
Social Media Manager and Consultant
Year
2016 – 2025
Scope
Strategy, content, photography, video, ads
Link
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Listen first, then tell

Since 2016 I've built strategies, produced content and run advertising for accounts ranging from cafés and cosmetics brands to a physiotherapy clinic and my own content series. Every engagement starts with the same four steps.

01

Needs Analysis and Goals

Analysing where the brand or personal account stands today.

02

Market and Competitor Research

Studying competitors' content types, engagement rates and strategies.

03

Strategy and Content Planning

Defining content themes, campaign ideas and tone of voice.

04

Visual and Video Production

Photo and video production in formats such as Reels, stories and carousels.

İxora Cosmetics

2024 – 2025

Product visuals and campaign content, working with a team of two graphic designers and an SEO specialist.

Yeşilçam Coffee House

2021

Food photography, stories and video campaigns for Instagram and Facebook.

Robert's Coffee

Coffee

Posts telling coffee culture through warm close-ups.

90+Deniz

A woman's voice in football

My content series commenting on the football agenda from a woman's perspective: derby predictions, report cards, opponent previews.

@90artideniz

Fzt. Hazal Oğuz

Health

Informative posts for a physiotherapy clinic on oedema, scoliosis and spinal health.

Farklı Kareler

Personal series

A personal story series about moving, changing cities and making time for yourself.